About

About Us

Rent The Dress,
Own The Night!

SR Designs is your one-stop shop for stunning gowns, dresses, Tiaras for brides, and an extensive hand-made and exclusive jewelry collection.

The Sacha Rachel Story

Turning Dreams Into Reality

Evening Gowns
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Jewellery
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Tiaras
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About Us

Founded in 2018, Sacha-Rachel Designs offers a beautiful collection of evening gowns together with exclusive handcrafted jewellery and tiaras for the bridal party. What began as a boutique serving the Bet Shemesh community has grown to welcome clients from Jerusalem, Modi’in, Beitar Illit, and Kiryat Sefer.

At SR Designs, every detail matters. Our gowns are carefully selected and designed to reflect the latest fashions while maintaining elegance, modesty, and timeless style. Many of our pieces—including jewellery and accessories—are handcrafted, ensuring each item is unique and special.

From the moment you enter our boutique, you are treated to a warm and personalized experience. Sacha-Rachel is known for her attention to detail and her dedication to helping every client feel confident, elegant, and ready for their simcha. Our goal is that every visitor leaves with a smile and returns again for future celebrations.

The many returning clients and positive feedback we have received over the years have inspired us to grow. Today we also offer a designer line created with our in-house seamstress. SR Designs proudly provides a complete selection of gowns for mothers and sisters of the bride, Bat-Mitzvah dresses, beautiful tiaras, and elegant jewellery—all in one place.

About Sacha-Rachel

Sacha-Rachel is a talented designer with a strong sense of style and creativity. Born in the United Kingdom, she earned her degree from the prestigious London College of Fashion.

In 2007, Sacha-Rachel and her husband, Reuven Chai, fulfilled their dream of making Aliyah to Eretz Israel. Alongside building SR Designs, Sacha-Rachel is a devoted mother who takes great pride in raising her family while balancing her passion for design and her commitment to her clients.

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